3. Social Media Management Tool Comparison Chart

Though a wide range of social media tools are in the marketplace, this guide focuses on social media management tools. In our view, a social media management tool:

• Must support at least three social networks (ex. Facebook, Twitter, and Instagram)
• Must have functions in at least three of the following areas: publishing, reporting, inbox, and monitoring

I selected 13 of the most well-known social media management tools and examined them for how they match the factors I reviewed in the previous section.

This sortable chart is compatible with the self-assessment you took in the prior section. If you filled out the social media management tool need assessment checklist in the above section, you can immediately see which tools have your “must-have” features and which tools don’t.