3. Social Media Management Tool Comparison Chart

Though a wide range of social media tools are in the marketplace, this guide focuses on social media management tools. In our view, a social media management tool:

  • Must support at least three social networks (ex. Facebook, Twitter, and Instagram)
  • Must have functions in at least three of the following areas: publishing, reporting, inbox, and monitoring

I selected 13 of the most well-known social media management tools and examined them for how they match the factors I reviewed in the previous section.

This sortable chart is compatible with the self-assessment you took in the prior section. If you filled out the social media management tool need assessment checklist in the above section, you can immediately see which tools have your “must-have” features and which tools don’t.

Publishing

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSproutStatusbrewZoho
Rescheduling optionsYesYesNoYesNoYesNoYesYesYesNoNot on all plans
Evergreen content requeuingYesYesNoYesNoNoNoYesNoNoNoNo
Content categoriesYesYesNoYesNoNoNoYesNoNoYesYes
Bulk uploadYesYesYesYesYesYesNoYesNot on all plansNot on all plansYesNot on all plans
Network-specific editingYesNoNoNoNoYesNoYesNoNoNoYes
Image editingYesYesYesYesYesYesYesYesYesYesNoNo
Chrome ExtensionYesYesYesYesYesYesNoYesYesYesYesYes
Video publishingYesYesYesYesYesYesYesYesYesYesYesYes
Instagram direct publishingYesYesYesYesYesYesYesYesNoYesNoYes
Facebook Group publishingYesYesNoNoYesYesNoYesYesNoNoNo
Asset (media) libraryNoNot on all plansYesYesNot all plansYesYesNot on all plansYesNot on all plansNot on all plansNo
RSS feed integrationNoYesYesYesYesYesNoYesYesYesYesNo
Boost postNoYesYesYesYesNot on all plansYesNoNoYesNoNo
Tag outgoing contentYesNoYesYesNot all plansNoNoNoNoNot on all plansYesPartially
Content calendarYesYesYesYesYesYesYesYesYesYesYesNot on all plans
Draft post workflowNot on all plansNot on all plansYesYesNot all plansNot on all plansYesYesYesNot on all plansNot on all plansNo
Android and iOS appYesYesYesYesYesYesYesYesYesYesYesYes

Inbox

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSproutStatusbrewZoho
Private/direct message capturingYesYesYesYesNot on all plansYesn/aYesNot on all plansYesYesYes
Post comments capturingYesYesYesYesYesYesYesYesNot on all plansYesYesYes
Facebook ad comments capturingYesYesYesYesYesNoYesYesNoYesNoYes
Instagram ad comments capturingYesYesYesYesYesNoYesNoNoYesNoNo
Monitor Facebook reviewsYesNoYesNoNoNon/aNoNoNoNoNo
Create saved repliesYesYesYesYesNot on all plansYesYesNot on all plansNoNot on all plansNot on all plansNo
Reply as another userNoNoYesYesYesNon/aNoNoYesNoNo
Automated moderation rulesYesNoNoNoNot on all plansNon/aNoNoNot on all plansNot on all plansNo
Tag incoming contentYesYesYesYesNot on all plansYesYesNoNoNot on all plansNoNo
User conversation historyYesNoYesYesNot on all plansYesYesNoNoYesNoYes

Reporting

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSproutStatusbrewZoho
Downloadable reportsYesYesYesYesNot on all plansYesYesNot on all plansNot on all plansYesNot on all plansYes
Post level statisticsYesYesYesYesNot on all plansYesYesYesNot on all plansYesYesYes
Combined reportsNot on all plansYesYesYesNot on all plansYesn/aYesNoYesYesYes
Competitive reportYesYesYesYesNot on all plansNoYesNoNoNot on all plansNoNo
PPT reportsNot on all plansNoNoNoNot on all plansNon/aNoNoNoNoNo
PDF reportsYesYesYesYesNot on all plansYesn/aYesNot on all plansYesNot on all plansYes
CSV reportsYesNoYesYesNot on all plansNon/aYesNoYesNot on all plansNo
Hashtag reportsYesNoYesYesNoNon/aNoNot on all plansYesNoNo
Team response reportsYesNoYesYesNot on all plansNon/aYesNoNot on all plansNot on all plansNo
Engagement reportsYesYesYesYesYesYesn/aYesNot on all plansNot on all plansNot on all plansNot on all plans
Content performance reportsYesYesYesYesYes/not on all plansYesYesYesNot on all plansYesNoYes
Clickthrough reportsYesNoYesYesNot on all plansNon/aYesNoYesYesYes
Automatic reportingNot on all plansNoYesYesNot on all plansNon/aNot on all plansNoNot on all plansNoNot on all plans
Whitelabel reportsNoYesNoNoNot on all plansNot on all plansn/aYesNot on all plansNot on all plansNot on all plansNot on all plans

Monitoring/Listening

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSproutStatusbrewZoho
Basic listening featuresYesYesYesYesYesNot on all plansYesYesNoYesYesNot on all plans
Unlimited keyword searchesYesNoYesYesYesNot on all plansYesNoNoNoNoNo
Twitter lists monitoringNoNon/aYesYesNoYesNoNoYesNoNot on all plans

Teamwork/Collaboration

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSproutStatusbrewZoho
Assign user rolesYesYesYesYesNot on all plansYesYesNot on all plansNoYesNot on all plansNot on all plans
Assign tasksYesYesYesYesNot on all plansYesYesNot on all plansYesYesNoNo
Live team activityYesNon/aYesNoNon/aNoNoYesNoYes
Publishing workflowYesNot on all plansYesYesNot on all plansNot on all plansYesNot on all plansYesYesNot on all plansNo
Team statisticsYesNoYesYesNot on all plansNon/aNot on all plansNoYesNot on all plansNo
Team audit trailYesNoYesYesNot on all plansNot on all plansYesNoNoYesNoYes

Integrations

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSprout SocialStatusbrewZoho
bitlyYesYesNoNoNoYesYesNoYesYesYesYes
CanvaNoYesYesNoNoNoNoYesNoNoNoNo
DropboxNoNoYesYesYesNoYesYesYesNoYesYes
FeedlyNoYesYesYesNoNon/aNoYesYesNoNo
GiphyNoYesYesNoNoNon/aNoYesNoYesYes
Google AnalyticsYesYesYesYesYesNon/aYesNoYesNoYes
Google DriveNoNoYesYesappYesn/aYesNoNoYesYes
HubspotNoNoYesYesYesNon/aNoNoYesYesYes
MailchimpNoNoNovia CSVappNon/aNoNoNoYesYes
PocketNoYesYesNoappNon/aNoNoNoNoNo
QuuuNoNoNoNoNoNon/aNoNoNoNoNo
RebrandlyNoNoYesNoNoNon/aNoYesNoNoNo
SalesforceNoNoYesYesappNoYesNoNoYesYesYes
ShopifyNoNoYesNoNoNon/aNoNoNoYesYes
SlackNoNoNoYesappNon/aYesNoNoYesYes
SniplyNoYesYesNoNoNon/aNoYesNoNoNo
UservoiceNoNoYesNoNoNon/aNoNoYesNoNo
WordPressNoNoYesYesappYesn/aYessNoNoNoYes
YextNoNoYesNoNoNon/aNoNoNoNoNo
ZapierNoYesNoNoappNon/aNoYesNoYesYes
ZendeskNoNot on all plansYesYesappNon/aNoNoYesYesYes