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3. Social Media Management Tool Comparison Chart

Though a wide range of social media tools are in the marketplace, this guide focuses on social media management tools. In our view, a social media management tool:

  • Must support at least three social networks (ex. Facebook, Twitter, and Instagram)
  • Must have functions in at least three of the following areas: publishing, reporting, inbox, and monitoring

I selected 13 of the most well-known social media management tools and examined them for how they match the factors I reviewed in the previous section.

This sortable chart is compatible with the self-assessment you took in the prior section. If you filled out the social media management tool need assessment checklist in the above section, you can immediately see which tools have your “must-have” features and which tools don’t.

Publishing

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSocial ReportSproutStatusbrewZoho
Rescheduling optionsYesYesNoYesNoYesNoYesYesNoYesNoNot on all plans
Evergreen content requeuingYesYesNoYesNoNoNoYesNoYesNoNoNo
Content categoriesYesYesNoYesNoNoNoYesNoYesNoYesYes
Bulk uploadYesYesYesYesYesYesNoYesNot on all plansYesNot on all plansYesNot on all plans
Network-specific editingYesNoNoNoNoYesNoYesNoYesNoNoYes
Image editingNoYesYesYesYesYesYesYesYesYesYesNoNo
Chrome ExtensionYesYesYesYesYesYesNoYesYesYesYesYesYes
Video publishingYesYesYesYesYesYesYesYesYesYesYesYesYes
Instagram direct publishingYesYesYesYesYesYesYesYesNoYesYesNoYes
Facebook Group publishingYesYesNoNoYesYesNoYesYesYesNoNoNo
Asset (media) libraryNoNot on all plansYesYesNot all plansYesYesNot on all plansYesYesNot on all plansNot on all plansNo
RSS feed integrationNoYesYesYesYesYesNoYesYesYesYesYesNo
Boost postNoYesYesYesYesNot on all plansYesNoNoNoYesNoNo
Tag outgoing contentYesNoYesYesNot all plansNoNoNoNoYesNot on all plansYesPartially
Content calendarYesYesYesYesYesYesYesYesYesYesYesYesNot on all plans
Draft post workflowNot on all plansNot on all plansYesYesNot all plansNot on all plansYesYesYesYesNot on all plansNot on all plansNo
Android and iOS appYesYesYesYesYesYesYesYesYesYesYesYesYes

Inbox

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSocial ReportSproutStatusbrewZoho
Private/direct message capturingYesYesYesYesNot on all plansYesn/aYesNot on all plansYesYesYesYes
Post comments capturingYesYesYesYesYesYesYesYesNot on all plansYesYesYesYes
Facebook ad comments capturingYesYesYesYesYesNoYesYesNoNoYesNoYes
Instagram ad comments capturingYesYesYesYesYesNoYesNoNoNoYesNoNo
Monitor Facebook reviewsYesNoYesNoNoNon/aNoNoNoNoNoNo
Create saved repliesYesYesYesYesNot on all plansYesYesNot on all plansNoNoNot on all plansNot on all plansNo
Reply as another userNoNoYesYesYesNon/aNoNoNoYesNoNo
Automated moderation rulesYesNoNoNoNot on all plansNon/aNoNoNoNot on all plansNot on all plansNo
Tag incoming contentYesYesYesYesNot on all plansYesYesNoNoNoNot on all plansNoNo
User conversation historyYesNoYesYesNot on all plansYesYesNoNoNoYesNoYes

Reporting

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSocial ReportSproutStatusbrewZoho
Downloadable reportsYesYesYesYesNot on all plansYesYesNot on all plansNot on all plansYesYesNot on all plansYes
Post level statisticsYesYesYesYesNot on all plansYesYesYesNot on all plansYesYesYesYes
Combined reportsNoYesYesYesNot on all plansYesn/aYesNoYesYesYesYes
Competitive reportYesYesYesYesNot on all plansNoYesNoNoNot on all plansNot on all plansNoNo
PPT reportsYesNoNoNoNot on all plansNon/aNoNoNoNoNoNo
PDF reportsNoYesYesYesNot on all plansYesn/aYesNot on all plansYesYesNot on all plansYes
CSV reportsYesNoYesYesNot on all plansNon/aYesNoNoYesNot on all plansNo
Hashtag reportsYesNoYesYesNoNon/aNoNot on all plansYesYesNoNo
Team response reportsYesNoYesYesNot on all plansNon/aYesNoYesNot on all plansNot on all plansNo
Engagement reportsYesYesYesYesYesYesn/aYesNot on all plansYesNot on all plansNot on all plansNot on all plans
Content performance reportsYesYesYesYesYes/not on all plansYesYesYesNot on all plansYesYesNoYes
Clickthrough reportsYesNoYesYesNot on all plansNon/aYesNoYesYesYesYes
Automatic reportingNoNoYesYesNot on all plansNon/aNot on all plansNoYesNot on all plansNoNot on all plans
Whitelabel reportsNoYesNoNoNot on all plansNot on all plansn/aYesNot on all plansYesNot on all plansNot on all plansNot on all plans

Monitoring/Listening

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSocial ReportSproutStatusbrewZoho
Basic listening featuresYesYesYesYesYesNot on all plansYesYesNoYesYesYesNot on all plans
Unlimited keyword searchesYesNoYesYesYesNot on all plansYesNoNoNoNoNoNo
Twitter lists monitoringNoNon/aYesYesNoYesNoNoNoYesNoNot on all plans

Teamwork/Collaboration

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSocial ReportSproutStatusbrewZoho
Assign user rolesYesYesYesYesNot on all plansYesYesNot on all plansNoYesYesNot on all plansNot on all plans
Assign tasksYesYesYesYesNot on all plansYesYesNot on all plansYesYesYesNoNo
Live team activityYesNon/aYesNoNon/aNoNoNoYesNoYes
Publishing workflowYesNot on all plansYesYesNot on all plansNot on all plansYesNot on all plansYesYesYesNot on all plansNo
Team statisticsYesNoYesYesNot on all plansNon/aNot on all plansNoYesYesNot on all plansNo
Team audit trailYesNoYesYesNot on all plansNot on all plansYesNoNoNoYesNoYes

Integrations

 AgorapulseeClincherFaceLiftFalconHootsuiteMavSocialSalesforceSendibleSocial PilotSocial ReportSprout SocialStatusbrewZoho
bitlyYesYesNoNoNoYesYesNoYesYesYesYesYes
CanvaNoYesYesNoNoNoNoYesNoNoNoNoNo
DropboxNoNoYesYesYesNoYesYesYesYesNoYesYes
FeedlyNoYesYesYesNoNon/aNoYesNoYesNoNo
GiphyNoYesYesNoNoNon/aNoYesYesNoYesYes
Google AnalyticsYesYesYesYesYesNon/aYesNoYesYesNoYes
Google DriveNoNoYesYesappYesn/aYesNoYesNoYesYes
HubspotNoNoYesYesYesNon/aNoNoNoYesYesYes
MailchimpNoNoNovia CSVappNon/aNoNoYesNoYesYes
PocketNoYesYesNoappNon/aNoNoNoNoNoNo
QuuuNoNoNoNoNoNon/aNoNoNoNoNoNo
RebrandlyNoNoYesNoNoNon/aNoYesNoNoNoNo
SalesforceNoNoYesYesappNoYesNoNoNoYesYesYes
ShopifyNoNoYesNoNoNon/aNoNoYesNoYesYes
SlackNoNoNoYesappNon/aYesNoNoNoYesYes
SniplyNoYesYesNoNoNon/aNoYesNoNoNoNo
UservoiceNoNoYesNoNoNon/aNoNoNoYesNoNo
WordPressNoNoYesYesappYesn/aYessNoYesNoNoYes
YextNoNoYesNoNoNon/aNoNoNoNoNoNo
ZapierNoYesNoNoappNon/aNoYesNoNoYesYes
ZendeskNoNot on all plansYesYesappNon/aNoNoYesYesYesYes

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