Social Media Management Tool Comparison Chart - IAG Buyer's Guide

Though a wide range of social media tools are in the marketplace, this guide focuses on social media management tools. In our view, a social media management tool:

Must support at least three social networks (ex. Facebook, Twitter, and Instagram)
Must have functions in at least three of the following areas: publishing, reporting, inbox, and monitoring

I selected 13 of the most well-known social media management tools and examined them for how they match the factors I reviewed in the previous section.

This sortable chart is compatible with the self-assessment you took in the prior section. If you filled out the social media management tool need assessment checklist in the above section, you can immediately see which tools have your “must-have” features and which tools don’t.

Publishing

	Agorapulse	eClincher	FaceLift	Falcon	Hootsuite	MavSocial	Salesforce	Sendible	Social Pilot	Sprout	Statusbrew	Zoho
Rescheduling options	Yes	Yes	No	Yes	No	Yes	No	Yes	Yes	Yes	No	Not on all plans
Evergreen content requeuing	Yes	Yes	No	Yes	No	No	No	Yes	No	No	No	No
Content categories	Yes	Yes	No	Yes	No	No	No	Yes	No	No	Yes	Yes
Bulk upload	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes	Not on all plans	Not on all plans	Yes	Not on all plans
Network-specific editing	Yes	No	No	No	No	Yes	No	Yes	No	No	No	Yes
Image editing	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No	No
Chrome Extension	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes	Yes
Video publishing	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Instagram direct publishing	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes	No	Yes
Facebook Group publishing	Yes	Yes	No	No	Yes	Yes	No	Yes	Yes	No	No	No
Asset (media) library	No	Not on all plans	Yes	Yes	Not all plans	Yes	Yes	Not on all plans	Yes	Not on all plans	Not on all plans	No
RSS feed integration	No	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes	No
Boost post	No	Yes	Yes	Yes	Yes	Not on all plans	Yes	No	No	Yes	No	No
Tag outgoing content	Yes	No	Yes	Yes	Not all plans	No	No	No	No	Not on all plans	Yes	Partially
Content calendar	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Not on all plans
Draft post workflow	Not on all plans	Not on all plans	Yes	Yes	Not all plans	Not on all plans	Yes	Yes	Yes	Not on all plans	Not on all plans	No
Android and iOS app	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes

Inbox

	Agorapulse	eClincher	FaceLift	Falcon	Hootsuite	MavSocial	Salesforce	Sendible	Social Pilot	Sprout	Statusbrew	Zoho
Private/direct message capturing	Yes	Yes	Yes	Yes	Not on all plans	Yes	n/a	Yes	Not on all plans	Yes	Yes	Yes
Post comments capturing	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	Yes
Facebook ad comments capturing	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes	No	Yes	No	Yes
Instagram ad comments capturing	Yes	Yes	Yes	Yes	Yes	No	Yes	No	No	Yes	No	No
Monitor Facebook reviews	Yes	No	Yes	No	No	No	n/a	No	No	No	No	No
Create saved replies	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	Not on all plans	No	Not on all plans	Not on all plans	No
Reply as another user	No	No	Yes	Yes	Yes	No	n/a	No	No	Yes	No	No
Automated moderation rules	Yes	No	No	No	Not on all plans	No	n/a	No	No	Not on all plans	Not on all plans	No
Tag incoming content	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	No	No	Not on all plans	No	No
User conversation history	Yes	No	Yes	Yes	Not on all plans	Yes	Yes	No	No	Yes	No	Yes

Reporting

	Agorapulse	eClincher	FaceLift	Falcon	Hootsuite	MavSocial	Salesforce	Sendible	Social Pilot	Sprout	Statusbrew	Zoho
Downloadable reports	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	Not on all plans	Not on all plans	Yes	Not on all plans	Yes
Post level statistics	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	Yes	Not on all plans	Yes	Yes	Yes
Combined reports	Not on all plans	Yes	Yes	Yes	Not on all plans	Yes	n/a	Yes	No	Yes	Yes	Yes
Competitive report	Yes	Yes	Yes	Yes	Not on all plans	No	Yes	No	No	Not on all plans	No	No
PPT reports	Not on all plans	No	No	No	Not on all plans	No	n/a	No	No	No	No	No
PDF reports	Yes	Yes	Yes	Yes	Not on all plans	Yes	n/a	Yes	Not on all plans	Yes	Not on all plans	Yes
CSV reports	Yes	No	Yes	Yes	Not on all plans	No	n/a	Yes	No	Yes	Not on all plans	No
Hashtag reports	Yes	No	Yes	Yes	No	No	n/a	No	Not on all plans	Yes	No	No
Team response reports	Yes	No	Yes	Yes	Not on all plans	No	n/a	Yes	No	Not on all plans	Not on all plans	No
Engagement reports	Yes	Yes	Yes	Yes	Yes	Yes	n/a	Yes	Not on all plans	Not on all plans	Not on all plans	Not on all plans
Content performance reports	Yes	Yes	Yes	Yes	Yes/not on all plans	Yes	Yes	Yes	Not on all plans	Yes	No	Yes
Clickthrough reports	Yes	No	Yes	Yes	Not on all plans	No	n/a	Yes	No	Yes	Yes	Yes
Automatic reporting	Not on all plans	No	Yes	Yes	Not on all plans	No	n/a	Not on all plans	No	Not on all plans	No	Not on all plans
Whitelabel reports	No	Yes	No	No	Not on all plans	Not on all plans	n/a	Yes	Not on all plans	Not on all plans	Not on all plans	Not on all plans

Monitoring/Listening

	Agorapulse	eClincher	FaceLift	Falcon	Hootsuite	MavSocial	Salesforce	Sendible	Social Pilot	Sprout	Statusbrew	Zoho
Basic listening features	Yes	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	No	Yes	Yes	Not on all plans
Unlimited keyword searches	Yes	No	Yes	Yes	Yes	Not on all plans	Yes	No	No	No	No	No
Twitter lists monitoring	No	No	n/a	Yes	Yes	No	Yes	No	No	Yes	No	Not on all plans

Teamwork/Collaboration

	Agorapulse	eClincher	FaceLift	Falcon	Hootsuite	MavSocial	Salesforce	Sendible	Social Pilot	Sprout	Statusbrew	Zoho
Assign user roles	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	Not on all plans	No	Yes	Not on all plans	Not on all plans
Assign tasks	Yes	Yes	Yes	Yes	Not on all plans	Yes	Yes	Not on all plans	Yes	Yes	No	No
Live team activity	Yes	No	n/a	Yes	No	No	n/a	No	No	Yes	No	Yes
Publishing workflow	Yes	Not on all plans	Yes	Yes	Not on all plans	Not on all plans	Yes	Not on all plans	Yes	Yes	Not on all plans	No
Team statistics	Yes	No	Yes	Yes	Not on all plans	No	n/a	Not on all plans	No	Yes	Not on all plans	No
Team audit trail	Yes	No	Yes	Yes	Not on all plans	Not on all plans	Yes	No	No	Yes	No	Yes

Integrations

	Agorapulse	eClincher	FaceLift	Falcon	Hootsuite	MavSocial	Salesforce	Sendible	Social Pilot	Sprout Social	Statusbrew	Zoho
bitly	Yes	Yes	No	No	No	Yes	Yes	No	Yes	Yes	Yes	Yes
Canva	No	Yes	Yes	No	No	No	No	Yes	No	No	No	No
Dropbox	No	No	Yes	Yes	Yes	No	Yes	Yes	Yes	No	Yes	Yes
Feedly	No	Yes	Yes	Yes	No	No	n/a	No	Yes	Yes	No	No
Giphy	No	Yes	Yes	No	No	No	n/a	No	Yes	No	Yes	Yes
Google Analytics	Yes	Yes	Yes	Yes	Yes	No	n/a	Yes	No	Yes	No	Yes
Google Drive	No	No	Yes	Yes	app	Yes	n/a	Yes	No	No	Yes	Yes
Hubspot	No	No	Yes	Yes	Yes	No	n/a	No	No	Yes	Yes	Yes
Mailchimp	No	No	No	via CSV	app	No	n/a	No	No	No	Yes	Yes
Pocket	No	Yes	Yes	No	app	No	n/a	No	No	No	No	No
Quuu	No	No	No	No	No	No	n/a	No	No	No	No	No
Rebrandly	No	No	Yes	No	No	No	n/a	No	Yes	No	No	No
Salesforce	No	No	Yes	Yes	app	No	Yes	No	No	Yes	Yes	Yes
Shopify	No	No	Yes	No	No	No	n/a	No	No	No	Yes	Yes
Slack	No	No	No	Yes	app	No	n/a	Yes	No	No	Yes	Yes
Sniply	No	Yes	Yes	No	No	No	n/a	No	Yes	No	No	No
Uservoice	No	No	Yes	No	No	No	n/a	No	No	Yes	No	No
WordPress	No	No	Yes	Yes	app	Yes	n/a	Yess	No	No	No	Yes
Yext	No	No	Yes	No	No	No	n/a	No	No	No	No	No
Zapier	No	Yes	No	No	app	No	n/a	No	Yes	No	Yes	Yes
Zendesk	No	Not on all plans	Yes	Yes	app	No	n/a	No	No	Yes	Yes	Yes

Next: 4. Steps for Evaluation and Purchasing the Right Social Media Management Tool